When profitability suffers, the first step is often to lower company costs. Applying lean process improvement can ensure that tasks and workflows are both efficient and effective, which can have enduring positive effects on the bottom line.
A mission statement is a short and simple description of an organization’s purpose.
I was speaking at a genetics conference a couple of years ago. After the last panel discussion broke for the day, I stood chatting with a few people about our agency’s marketing history within the genetics space. I politely shared a few generic details, not wanting to dominate the conversation. Still, I noticed that one […]
As more and more brands push their content into the social streams, the need to stand out has become paramount to campaign success and, ultimately, brand survival. Creativity plays an essential role in stopping the scroll, making an impact, and inspiring potential customers to engage.
Change is No Picnic Making a change is difficult. Tiptoeing into the shallow end of change and hoping for a positive outcome never works. To be successful, one often has to commit, run at the cliff, and jump out as far as possible. “Let’s see how this goes.” When trying something new, I’ve found that […]
Innovation is valuable to all companies and critical for long-term success. At the root of innovation lies creativity. Hiring for a marketing department or a creative agency comes with unique challenges. Creative types frequently are a different type of hire. They are often less concerned with profitability, less rooted in executing the business end of […]
I remember a cartoon from when I was a kid about two guys on a train. One of them is very clumsy and always gets into trouble, while the other one is smart, analytical, and bureaucratic. As the clumsy guy is sleeping the smart guy notices the emergency brake. Having experienced the other guy’s clumsiness […]
“Indiana Jones is irrelevant to the story.”
“What?!” I gasped with fearful indignation.
“Yeah, If you remove Indiana Jones from the story’s plot, the Nazis would have found the ark, taken it to the island, opened the lid, and all died. Just how the movie ended. He’s totally irrelevant.”
My oldest daughter is about to graduate from UC Davis. She is a beautiful artist despite the economics degree she will receive in June. As a very young girl, the artistic process dogged her a bit. A particular dragon she had repeatedly been drawing saw iteration after iteration rejected, balled up, and thrown across the […]
The fall of the Berlin Wall, which occurred in 1989, is one of the most important moments of the 20th century. It also happened by accident, because of a faulty decision. Guenter Schabowski, a spokesman for the East German Politburo, was hosting a press conference about the possibilities of East Germany allowing travel through the […]