Get more leads, meetings, and conversions and maximize your business development team’s efforts by leveraging the proven frameworks of an experienced B2B and DTC partner 

Free Marketing Plan Templates, Examples, and a Comprehensive Guide

Contact

MidWest - John Hancock Center 875 N Michigan Ave 31st floor Chicago, IL 60611

West Coast - 166 Geary St 15th Floor #1276 San Francisco, CA 94108

Direct: 415.741.0714

Hello@wrgould.com

Faster Revenue | Better Operations |Resilient Scalability

Our fractional CMO services help you build a strong marketing strategy and execute for REAL results. In our world, a marketing plan must be tied to ROI for your business. Positioning. Scaled Growth. Talent Attraction. Valuation. Profit. We aren’t afraid to have the revenue impact conversation. In fact, we insist on it.

Our Process

As a fractional CMO, we divide the problem sets in sprints – a set framework of tasks that are realized over a set period of time. This is done to compress the timelines for solving your company’s most pressing challenges. The purpose of each sprint is thoroughly explained to your leadership team ensuring that there is a clear understanding of the problems to be solved and the time it will take. Each is individually priced as a stand alone service.

Each sprint cycle builds upon the previous one and brings more of our team’s expert knowledge into action. We bring a team of partners capable of executing a wide range of creative executions, campaigns, and more. This is paired with our team’s leading-edge expertise in campaign measurement, data usage, and analytics tracking to create an environment of accountability and order for the new direction.

 
search engine optimization

Sprint 1 – Audit Operations

Sprint #1 is to conduct a thorough marketing audit. This analysis will uncover the recent past, and current marketing operations, their successes or failures, how they were achieved, and the marketing stack used.

  • Product Offering & Placement
  • Brand Evaluation
  • Messaging Audit
  • Audience Segmentation
  • Campaign(s) Audit
  • Martech Review
  • Human Capital Audit
  • Capital Resource(s) Review

Average Sprint Timeline – 30 days

Sprint 2 – Strategic Planning

Sprint #2 Our F-CMO team crafts a marketing strategy centered around revenue operations. These strategies identify the most appropriate audience segments, the most effective messaging to engage, the most likely channels to engage, and the strategies necessary to help them through all stages of the customer journey and buying process. This sprint streamlines collaboration across marketing, business development, and product teams while optimally allocating financial and production resources to meet set goals.

  • Brand Refresh
  • Messaging Development
  • Goals, KPIs, Measurement
  • Campaign Design
  • Martech Architecture 
  • Human Capital Mapping
Average Sprint Timeline – 22 days
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Sprint 3 – Plan implementation

Sprint #3 Once Senior Leadership has approved the strategic and tactical plans developed in Sprint #2 our attention is focused on implementation and execution. We can lead the orchestration and execution of a either an existing internal marketing team or a fractional marketing team to scale growth rapidly.

  • Branded & Campaign Assets Created
  • Campaign Funnels Activated
  • Analytics & Tracking
  • Marketing>Sales Kickoff
Average Sprint Timeline – 60 days

Sprint 4 – Nail It And Scale It

This last sprint recalibrates the transition work, planning, and execution completed in the previous three sprints into a 9-18 month growth plan thus ensuring as the Fractional CMO relationship comes to a close that you have not only the successful turnaround of your marketing and business development operations to lean on, but a clear understanding of how to keep your marketing and revenue growth heading in the right direction. 

  • Human Capital Growth Plan
  • 9-18 Month Scale Roadmap
  • Strategic Review Formula

Average Sprint Timeline – 15 days*

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f-CMO Add-ons

Additional Services

We help you see the world differently, discover opportunities you may never have imagined and achieve results that bridge what is with what can be.

B2B, DTC, B2B2C Branding

Branding | Design | Digital Marketing | Copywriting | Advertising | Photography | Videography

  • Brand Strategy
  • Messaging
  • Brand Identity
  • Logo Design
  • Style Guides
  • Websites
  • Presentations
  • Proposals
  • Photography
  • Videography
  • Mission, Vision, Values
  • Talent Branding
  • Culture Communication
Digital Marketing

Digital Marketing

A system and a ecosystem to maximize your sales qualified leads

Digital marketing encompasses EVERY touchpoint for your target personas wherever they go online. Our goal is to build your marketing ecosystem and support your revenue growth efforts with the right mix of digital tactics tied into a larger brand building and lead gen strategy.

  • SEO
  • Digital Marketing
  • Social Media
  • Website Optimization
  • Campaigns and Marketing Funnels
  • YouTube growth
  • Podcast
  • CRM and Marketing Automation
  • Email Nurture
Content Marketing & Automation

High value content to convert interest into inquiry

  • Copywriting
  • Blogs for SEO visibility
  • Articles for industry publication
  • White papers
  • Reports
  • Guides
  • Ebooks
  • Podcasts
  • Video content
  • Social media content
  • Email content marketing
  • Technology Optimization
Design

Our creative team has decades of experience adding sizzle to B2B brands. We specialize in eye-catching design and copy that converts. Our graphic design services include developing your Brand Identity and executing it across all your B2B marketing collateral and platforms. Our copywriters create a consistent brand story and choreograph your messaging across your Marketing and Sales materials for maximum impact.

Brand Identity

  • Logos
  • Style Guides
  • Mood Boards
  • Iconography
  • Typography
  • Social branding

Web Design Services

  • Design
  • Development
  • Photography
  • Videography

Print Collateral

  • Banners
  • Signage
  • Brochures
  • Business cards
  • Promotional products
  • Packaging
Copywriting Services
  • Website copy
  • Ad copy
  • Landing pages
  • Sales collateral
  • Product “one pagers” or sell sheets
  • Brochures
  • Pitch decks
  • Demo scripts
  • Case studies
  • Email campaigns
Training, Coaching, and Workshops

Examples of Training and Mentoring Topics

 
  • Marketing for Revenue Growth
  • Presentation Psychology
  • Clarifying Marketing ROI
  • Sales and Marketing Alignment
  • Positioning and Differentiation
  • Making the Most of Your Marketing Budget
  • Developing a Marketing Plan & Execution Roadmap
  • Building a Marketing Team
  • Keeping Marketing Projects on Track
  • B2B Social Media Marketing
  • CEO Speaker Training
  • Maximizing Organic and Paid SEO
  • LinkedIn Marketing & Social Selling
  • Messaging that Shortens the Sales Cycle
Additional Services

Our Team Can Support
Your Team In Many Ways

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Fractional Marketing Director

Don't have a marketing leader to execute the tactical operations? No problem. A Fractional Marketing Director can fill that gap during Sprint.

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Fractional Creative & Marketing Team

If your internal marketing deportment has gaps in creative executions such as graphic design, video production, campaign builds, analytics & reporting a Fractional C&M Team can seamlessly adjust to your needs.

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Fractional CMO

Companies need marketing leadership to grow and prosper. A Fractional CMO gives you knowledgeable marketing leadership to develop, implement and execute a marketing plan.

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