Fractional CMO - Will Gould

When It’s Time to Hire a Fractional CMO: A Beginner’s Guide

Discover when it’s time to bring in a Fractional Chief Marketing Officer (CMO) and how they can benefit your organization. Learn about scenarios where a fractional CMO is the right choice and how they can provide valuable expertise without the commitment of a full-time hire.

Fractional CMO marketing

How Much Should A Fraction CMO Cost

Discover the pricing intricacies of Fractional Chief Marketing Officers (CMOs) and how their costs vary based on services and expertise. Learn what’s included in a fractional CMO retainer, what’s not, and how to estimate expenses. Whether you’re a startup or an established business, this guide demystifies the world of fractional CMO costs.

Fractional CMO

What a Fractional CMO Does: A Beginner’s Guide

Discover the world of Fractional CMOs and their vital role in today’s business landscape. Learn about their responsibilities, the qualities of a good fractional CMO, and why this model works. Find out if your organization can benefit from their expertise and why they differ from traditional marketing agencies.

Best Practices Fractional CMO marketing Process

How To Evaluate, Measure, and Improve Your Marketing Operations

Monitoring, evaluating, and improving your marketing action plan is essential for ensuring its effectiveness, optimizing your return on investment, and adapting to the ever-changing business environment. Here’s how to go about it: Set Clear KPIs: Use Analytics Tools: Schedule Regular Check-ins: Document Results: Conduct Surveys and Get Feedback: Compare Against Benchmarks: Adjust in Real-time: Cost-effectiveness […]

Fractional CMO marketing Process strategy

What is a Unique Selling Proposition (USP) and How To Create One?

A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your product or service over others. Here’s how you can create a USP: Understand Your Target Audience: […]

Fractional CMO marketing Process

How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

Best Practices Fractional CMO marketing

Marketing Strategy: What It Is and How to Create One

What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead. […]

Fractional CMO marketing Process

How to Perform a SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department, team, or individual project. Here’s a step-by-step guide to performing a SWOT analysis: Preparation: Draw the […]

Fractional CMO marketing

How To Know If You Need A Fractional CMO

Is a Fractional CMO Right for Your Business? When your orgnaization is growing rapidly, sometimes your marketing needs don’t scale uniformly. You may need specialized marketing and strategy services to help you transition through different stages of growth. Most companies have had to choose between options that were less than ideal or that didn’t fit […]

Fractional CMO

Are You Thinking About Firing Your CMO?

The role of a Chief Marketing Officer (CMO) is often turbulent and high-stakes, with a significant amount of pressure to deliver results. However, with the rapid changes in the marketing landscape and the increasing demands on marketers, it’s becoming harder for CMOs to meet expectations. In this article, we’ll explore the reasons behind the struggles […]

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