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How Much Should A Fraction CMO Cost

Discover the pricing intricacies of Fractional Chief Marketing Officers (CMOs) and how their costs vary based on services and expertise. Learn what’s included in a fractional CMO retainer, what’s not, and how to estimate expenses. Whether you’re a startup or an established business, this guide demystifies the world of fractional CMO costs.

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What a Fractional CMO Does: A Beginner’s Guide

Discover the world of Fractional CMOs and their vital role in today’s business landscape. Learn about their responsibilities, the qualities of a good fractional CMO, and why this model works. Find out if your organization can benefit from their expertise and why they differ from traditional marketing agencies.

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How To Evaluate, Measure, and Improve Your Marketing Operations

Monitoring, evaluating, and improving your marketing action plan is essential for ensuring its effectiveness, optimizing your return on investment, and adapting to the ever-changing business environment. Here’s how to go about it: Set Clear KPIs: Use Analytics Tools: Schedule Regular Check-ins: Document Results: Conduct Surveys and Get Feedback: Compare Against Benchmarks: Adjust in Real-time: Cost-effectiveness […]

How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

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Marketing Strategy: What It Is and How to Create One

What is a marketing strategy?  A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead.  […]

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How to Perform a SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department, team, or individual project. Here’s a step-by-step guide to performing a SWOT analysis: Preparation: Draw the […]

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