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How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

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Marketing Strategy: What It Is and How to Create One

What is a marketing strategy?  A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead.  […]

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How to Perform a SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department, team, or individual project. Here’s a step-by-step guide to performing a SWOT analysis: Preparation: Draw the […]

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How To Know If You Need A Fractional CMO

Is a Fractional CMO Right for Your Business? When your orgnaization is growing rapidly, sometimes your marketing needs don’t scale uniformly. You may need specialized marketing and strategy services to help you transition through different stages of growth. Most companies have had to choose between options that were less than ideal or that didn’t fit […]

Are You Thinking About Firing Your CMO?

The role of a Chief Marketing Officer (CMO) is often turbulent and high-stakes, with a significant amount of pressure to deliver results. However, with the rapid changes in the marketing landscape and the increasing demands on marketers, it’s becoming harder for CMOs to meet expectations. In this article, we’ll explore the reasons behind the struggles […]

Do I Need a Fractional CMO?

In today’s fast-paced and highly digitized business landscape, it’s more important than ever to have a strong marketing strategy in place. Many companies face the challenge of deciding whether to hire a full-time Chief Marketing Officer (CMO) or to explore alternative options such as outsourcing and consulting. Enter the Fractional CMO, an innovative solution that offers the best of both worlds. In this article, we will discuss what a Fractional CMO is, how they add value to businesses, and how to determine if your company would benefit from hiring one.

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Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of using ROI as a sole indicator of marketing success. This article will explore why ROI can be misleading, alternative metrics to consider, and how to reframe your marketing performance evaluation.

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What is The Value of a Connection on Linkedin?

I was speaking at a genetics conference a couple of years ago. After the last panel discussion broke for the day, I stood chatting with a few people about our agency’s marketing history within the genetics space. I politely shared a few generic details, not wanting to dominate the conversation. Still, I noticed that one […]

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