Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals, and the stage of your business (startup, growth, maturity, etc.). Here’s a step-by-step guide to help you […]
The Marketing Mix, often referred to as the 7Ps, is a set of controllable marketing tools that a company uses to create a desired response in a target market. The seven elements are Product, Price, Place, Promotion, People, Process, and Physical Evidence. Determining the optimal mix is essential for successfully marketing products and services. Here’s […]
A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your product or service over others. Here’s how you can create a USP: Understand Your Target Audience: […]
A mission statement is a short and simple description of an organization’s purpose.
It was 10:45 pm on a Thursday evening. A COO of a medical device company stopped by our offices seven hours ago for a drink and conversation. One drink had become many and rapidly consumed finger foods became an ordered-in meal. As the evening waxed long and the pace of conversation slowed he grew pensive […]
I Am The Second of Seven Children Seven high-strung, over-achieving, raging harpies that still, even today in middle-age, demand a disproportionate share of any conversation or attention in any group setting. It was no surprise that my parents would haggardly drag themselves across the week’s finish line, desperate for a night out and would, for […]
“Half of the money I spend on advertising is wasted. The trouble is I don’t know which half.” – John Wannamaker Over the past seven years, an avalanche of advertising dollars has been redirected from traditional media channels to digital or online media. One of the driving forces behind this trend is the hope of stronger, […]