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Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of using ROI as a sole indicator of marketing success. This article will explore why ROI can be misleading, alternative metrics to consider, and how to reframe your marketing performance evaluation.

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