In today’s world, where information constantly competes for our focus, building a community is more challenging than ever. We live in what’s known as the “attention economy,” where every business, influencer, and content creator is jostling for an audience’s attention. With so many people vying for that limited space, creating and nurturing a community around […]
You’ve probably heard it before: referrals are your most powerful marketing tool. But have you ever stopped to think about why? When a friend or colleague refers your product or service, they’re not just recommending it—they’re vouching for you. And that, my friend, is pure marketing gold. In this blog post, we’ll dig into why […]
Native ads blend into the content your audience already trusts, driving higher engagement and lowering costs. Learn why channel matching works, and how brands are using this strategy to achieve incredible results, from e-commerce success to higher return on ad spend.
Launching a product is no walk in the park. With so much at stake, it’s easy to get tripped up by common yet disastrous mistakes that can doom even the best products. Whether you’re rolling out the next big thing in tech, fashion, or consumer goods, it’s essential to avoid these five fatal errors. Otherwise, […]
Scaling a business from $5 million to $10 million is a giant leap for any CEO, and doing it without losing operational efficiency or profitability is even more challenging. Many companies grow fast but stumble because they overlook the systems and processes that make their growth sustainable. Here’s a breakdown of practical steps to scale […]
Here is the rest of the Coke Pepsi story that you don’t know. Now, year after year, Pepsi and blind taste tests beat Coke by 2 to 1 margins, over and over again. This going all the way back to the 1970s. People liked the taste of Pepsi better. So, in 1985, Coke rebuilt its formula. And Coke, wanting to ensure a successful product, did massive testing, blind testing.
Emotion is the ultimate marketing cheat code. We talk a lot about emotion in marketing, but how do you effectively tap into it? When I mention “emotion,” I’m not just talking about bringing people to tears or highlighting the emotional benefits of your product. It’s about making people feel something as they experience your message […]
When it comes to justifying the role of a fractional chief marketing officer, the big question from CEOs is, ‘But how can we measure the ROI of our marketing efforts?’ It’s a tough one because they’re asking, ‘Can you justify your existence, your budget, and your future with this organization?’ Today, we will discuss three […]
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Is it worth hiring a fractional CMO?
Discover why hiring a fractional CMO is worth it. Explore the benefits, efficiency, and expertise they bring to your business.