Marketing

Oct

By Will Gould Best Practices, Branding, Marketing No Comments

Marketing Automation Looks Tempting—Here’s What You Need in Place First

If you’re running a business, chances are you’ve dreamt about automating your marketing operations. Imagine the time you’d save, the efficiency you’d gain. And sure, automation has a lot to offer. But before jumping into automation, there’s some crucial groundwork you need to lay down. Automation is a powerful tool, but it’s not a cure-all. […]

Oct

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

Why Emotion-Driven Marketing Works If you’ve ever come across a sales page that just clicks—like it knows exactly what you’re thinking—then you’ve experienced the power of emotionally driven marketing. It’s the kind of messaging that goes beyond a list of features or benefits and taps into what matters to the reader right now. But here’s […]

Oct

By Will Gould Best Practices, Marketing No Comments

Why Market Segmentation Matters (and How to Get It Right)

In today’s crowded market, every dollar and every minute counts. For business owners wearing multiple hats, market segmentation isn’t just another marketing tactic; it’s a powerful way to maximize every resource. Think of segmentation as zooming in on the most valuable parts of your market. It’s like slicing a pie to give each group the […]

Oct

By Will Gould Fractional CMO, Marketing No Comments

AI For The Sales and Marketing Departments: Think Big, Act Small, and Embrace Change

Artificial Intelligence (AI) is not just a buzzword; it represents one of the most significant technological events of our time. As businesses navigate the complexities of an increasingly digital landscape, the effective harnessing of AI becomes a defining factor for success or failure. For CEOs and business owners poised for breakout growth, the potential of […]

Oct

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing for Industry Experts: How to Speak Your Client’s Language

Have you ever noticed that mastering a skill can sometimes make you worse at marketing it? It sounds counterintuitive, but it’s true! After years of working with clients, I’ve come to understand the reasons behind this paradox, and I’d like to share some insights with you. A Chef’s Dilemma Let’s explore this concept through a […]

Oct

By Will Gould Ads, Marketing No Comments

The #1 Way to Waste Your Marketing Budget: Trying to Change Customer Habits

Advertising can be a powerful tool—there’s no denying that. It has the ability to drive awareness, influence consumer behavior, and ultimately grow your business. But as powerful as it can be, advertising is also incredibly easy to get wrong. One wrong move can turn a promising campaign into a financial black hole. In fact, many […]

Marketing Automation Looks Tempting—Here’s What You Need in Place First

Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

Why Market Segmentation Matters (and How to Get It Right)

AI For The Sales and Marketing Departments: Think Big, Act Small, and Embrace Change

Marketing for Industry Experts: How to Speak Your Client’s Language

The #1 Way to Waste Your Marketing Budget: Trying to Change Customer Habits

Will Gould

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