Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success
Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However,…
Profits Getting Squeezed? Consider Raising Your Prices – Here’s How To Do It.
When profitability suffers, the first step is often to lower company costs. Applying lean process improvement can…
Mission Statements- Hang on. What Does This Mean?
A mission statement is a short and simple description of an organization’s purpose.
What is The Value of a Connection on Linkedin?
I was speaking at a genetics conference a couple of years ago. After the last panel discussion…