by Will | Apr 26, 2025 | Business Consulting
The Silent Revenue Crisis You’re pouring money into ads, but the leads are… meh. Your funnel feels like a leaky bucket—clicks cost more, conversions dwindle, and the wrong people keep showing up. You know your messaging is stale. You know your offer needs a pivot. But...
by Will | Apr 25, 2025 | Best Practices, lead generation, Marketing, PPC
Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You) The Siren Song of Vanity Metrics “What if I told you your ‘successful’ campaign is actually failing?” We’ve all been there: A 20% click-through rate on ads. A 50% email open rate....
by Will | Apr 22, 2025 | Analytics, Best Practices, Business Consulting, strategy
The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to...
by Will | Apr 17, 2025 | Business Consulting
Most revenue operations don’t stall because an idea was bad or execution was poor. They fail because everything took too long. The meeting to plan the meeting. The extra layer of approval. The “quick” Slack convo that turns into a weeklong debate. The fourth...
by Will | Apr 17, 2025 | Business Consulting
Lately, I’ve been having deep dives into finances with my strategy clients — specifically around marketing budgets. Most of them understand that marketing is necessary, but the big questions are always the same: When should I start spending? And how much is enough?...
