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The Inviolable Rules Of Landing Page Success

The Inviolable Rules Of Landing Page Success

by Will Gould | Nov 14, 2024 | Best Practices, Campaigns

Let’s be honest: a great landing page can feel like marketing magic. Visitors show up, see exactly what they need, and—voilà—take action. But here’s the catch: creating a high-converting landing page isn’t magic at all. It’s strategy. And if you’re not hitting the...
Brand Storytelling is Dead.  Long Live The Brand Story:  Here’s what to do in 2025

Brand Storytelling is Dead. Long Live The Brand Story: Here’s what to do in 2025

by Will Gould | Nov 14, 2024 | Best Practices

As 2024 comes to a close, it’s time to acknowledge a hard truth – Your audiences don’t have interest in your brand storytelling. The world of digital marketing has changed. 1.7 seconds—that’s all the time you have to grab someone’s attention online...

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