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Marketing Automation Looks Tempting—Here’s What You Need in Place First

Marketing Automation Looks Tempting—Here’s What You Need in Place First

by Will Gould | Oct 30, 2024 | Best Practices, Branding, Marketing

If you’re running a business, chances are you’ve dreamt about automating your marketing operations. Imagine the time you’d save, the efficiency you’d gain. And sure, automation has a lot to offer. But before jumping into automation, there’s some crucial...
Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

by Will Gould | Oct 30, 2024 | Best Practices, Fractional CMO, Marketing

Why Emotion-Driven Marketing Works If you’ve ever come across a sales page that just clicks—like it knows exactly what you’re thinking—then you’ve experienced the power of emotionally driven marketing. It’s the kind of messaging that goes beyond a list of features or...

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