by Will Gould | Oct 30, 2024 | Best Practices, Branding, Marketing
If you’re running a business, chances are you’ve dreamt about automating your marketing operations. Imagine the time you’d save, the efficiency you’d gain. And sure, automation has a lot to offer. But before jumping into automation, there’s some crucial...
by Will Gould | Oct 30, 2024 | Best Practices, Fractional CMO, Marketing
Why Emotion-Driven Marketing Works If you’ve ever come across a sales page that just clicks—like it knows exactly what you’re thinking—then you’ve experienced the power of emotionally driven marketing. It’s the kind of messaging that goes beyond a list of features or...
by Will Gould | Oct 28, 2024 | Best Practices, Marketing
In today’s crowded market, every dollar and every minute counts. For business owners wearing multiple hats, market segmentation isn’t just another marketing tactic; it’s a powerful way to maximize every resource. Think of segmentation as zooming in on the most...
by Will Gould | Oct 26, 2024 | Branding, consulting
Introduction: Why Most Brand Plans Miss the Mark Here’s the truth about most brand plans: they’re filled with way too much detail. It’s like writing a 100-page manual on how to make a sandwich. Sure, you could document every condiment and sandwich style known to man,...
by Will Gould | Oct 25, 2024 | Best Practices, Branding
Why Companies Rush to Rebrand Companies often reach for the “rebrand” button the moment growth plateaus, as if a new logo or tagline could be a silver bullet. The instinct isn’t surprising; our business culture tends to idolize reinvention. But here’s the...
