by Will Gould | Aug 30, 2023 | Best Practices, Marketing, Process
Creating an action plan is a crucial step in executing your marketing strategy. An action plan outlines the specific steps, tasks, and resources required to implement the strategy and achieve your marketing objectives. Here’s a step-by-step guide to help you...
by Will Gould | Aug 28, 2023 | Best Practices, Marketing, Process, strategy
Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals,...
by Will Gould | Aug 27, 2023 | Marketing, Process, strategy
The Marketing Mix, often referred to as the 7Ps, is a set of controllable marketing tools that a company uses to create a desired response in a target market. The seven elements are Product, Price, Place, Promotion, People, Process, and Physical Evidence. Determining...
by Will Gould | Aug 25, 2023 | Fractional CMO, Marketing, Process, strategy
A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your...
by Will Gould | Aug 24, 2023 | Fractional CMO, Marketing, Process
Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals....
