In today’s fast-paced and highly digitized business landscape, it’s more important than ever to have a strong marketing strategy in place. Many companies face the challenge of deciding whether to hire a full-time Chief Marketing Officer (CMO) or to explore...
https://vimeo.com/manage/videos/834092324 Introduction Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of...
