by Will Gould | Jun 8, 2023 | Fractional CMO
The role of a Chief Marketing Officer (CMO) is often turbulent and high-stakes, with a significant amount of pressure to deliver results. However, with the rapid changes in the marketing landscape and the increasing demands on marketers, it’s becoming harder for...
by Will Gould | Jun 7, 2023 | Fractional CMO, Uncategorized
In today’s fast-paced and highly digitized business landscape, it’s more important than ever to have a strong marketing strategy in place. Many companies face the challenge of deciding whether to hire a full-time Chief Marketing Officer (CMO) or to explore...
by Will Gould | Jun 7, 2023 | Best Practices, business
https://vimeo.com/manage/videos/834092324 Introduction Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of...
