You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth
The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to explain. Sound familiar? This isn’t a failure of creativity. It’s a failure of humility. In the […]
