Business Consulting

Apr

Rebuild Your Funnel in Weeks, Not Months: How to Fix What’s Broken (Without Burning Out)

The Silent Revenue Crisis You’re pouring money into ads, but the leads are… meh. Your funnel feels like a leaky bucket—clicks cost more, conversions dwindle, and the wrong people keep showing up. You know your messaging is stale. You know your offer needs a pivot. But between payroll, product launches, and putting out daily fires, who has time to rebuild […]

Apr

By Will Analytics, Best Practices, Business Consulting, strategy No Comments

You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth

The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to explain. Sound familiar? This isn’t a failure of creativity. It’s a failure of humility. In the […]

Apr

By Will Business Consulting No Comments

Revenue Growth Slowing? Your CEO is the Problem.

Most revenue operations don’t stall because an idea was bad or execution was poor. They fail because everything took too long. The meeting to plan the meeting. The extra layer of approval. The “quick” Slack convo that turns into a weeklong debate. The fourth version of the copy deck. The sixth. The eighth. The decision […]

Apr

By Will Business Consulting No Comments

How Much Should You Really Be Spending on Marketing?

Lately, I’ve been having deep dives into finances with my strategy clients — specifically around marketing budgets. Most of them understand that marketing is necessary, but the big questions are always the same: When should I start spending? And how much is enough? Let’s knock out the first question right away: you should start investing […]

Dec

By Will Gould Business Consulting No Comments

Why a Fractional CMO Is the Secret Weapon for Tech Startups

Enter the Fractional CMO: a part-time, executive-level marketing leader who can provide the strategic expertise your startup needs without the full-time commitment. In this article, we’ll explore why a Fractional CMO for tech startups is a game-changer, when to hire one, and how they can help your business achieve rapid growth.

Dec

By Will Gould Business Consulting No Comments

From Commodity to Brand: Why Branding Is the Antidote to Commoditization

When we think of commodities, we picture things like wheat, lumber, or crude oil—generic products that serve everyday needs and are traded purely on price. If you need a gallon of gasoline, you’re not thinking about who refined it—you just want it cheap and fast. But commodities aren’t limited to raw materials. In fact, anything […]

Rebuild Your Funnel in Weeks, Not Months: How to Fix What’s Broken (Without Burning Out)

You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth

Revenue Growth Slowing? Your CEO is the Problem.

How Much Should You Really Be Spending on Marketing?

Why a Fractional CMO Is the Secret Weapon for Tech Startups

From Commodity to Brand: Why Branding Is the Antidote to Commoditization

Will Gould

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Latest Posts

Rebuild Your Funnel in Weeks, Not Months: How to Fix What’s Broken (Without Burning Out)

Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You)

You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth

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