Let’s talk pricing—the sneaky, invisible thread that pulls at the fabric of your business, slowly unraveling it if you’re not paying attention. I’ve seen many businesses, from eager startups to established SMBs, fall into the same pricing traps. Heck, I’ve fallen into some myself. You might think, “Set a price, sell a product, simple, right?” […]

As a Fractional CMO, I’ve had the pleasure (and sometimes the headache) of stepping into various businesses and helping them identify the real reasons their marketing isn’t working. And let me tell you, it’s never as simple as a bad campaign or a lackluster website. The truth is, most CEOs and business owners don’t realize […]