Why Small & MidMarket Brands Shouldn’t Use Big-Brand Messaging as a Guide
Small & Midmarket businesses often look to big brands for inspiration in their marketing strategies. It’s easy to see why—brands like Nike, McDonald’s, and HubSpot have achieved iconic status with simple taglines that are powerfully memorable. But here’s the reality: mimicking the messaging of these big names can be detrimental for small brands. Big brands […]