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Aug

By Will Gould Marketing, Process, strategy No Comments

How To Determine Your Marketing Mix (7Ps)

The Marketing Mix, often referred to as the 7Ps, is a set of controllable marketing tools that a company uses to create a desired response in a target market. The seven elements are Product, Price, Place, Promotion, People, Process, and Physical Evidence. Determining the optimal mix is essential for successfully marketing products and services. Here’s […]

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Aug

By Will Gould Fractional CMO, Marketing, Process, strategy No Comments

What is a Unique Selling Proposition (USP) and How To Create One?

A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your product or service over others. Here’s how you can create a USP: Understand Your Target Audience: […]

By Will Gould Fractional CMO, Marketing, Process No Comments

How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

a woman sitting at a table with a laptop and a cup of coffee

Aug

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing Strategy: What It Is and How to Create One

What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead. […]

Aug

By Will Gould Fractional CMO, Marketing, Process No Comments

How to Perform a SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department, team, or individual project. Here’s a step-by-step guide to performing a SWOT analysis: Preparation: Draw the […]

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Aug

By Will Gould Fractional CMO, Marketing No Comments

How To Know If You Need A Fractional CMO

Is a Fractional CMO Right for Your Business? When your orgnaization is growing rapidly, sometimes your marketing needs don’t scale uniformly. You may need specialized marketing and strategy services to help you transition through different stages of growth. Most companies have had to choose between options that were less than ideal or that didn’t fit […]

How To Determine Your Marketing Mix (7Ps)

What is a Unique Selling Proposition (USP) and How To Create One?

How To Define Your Marketing Objectives

Marketing Strategy: What It Is and How to Create One

How to Perform a SWOT Analysis

How To Know If You Need A Fractional CMO

Will Gould

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