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Sep

By Will Gould Best Practices, Fractional CMO, Marketing, Process No Comments

How To Evaluate, Measure, and Improve Your Marketing Operations

Monitoring, evaluating, and improving your marketing action plan is essential for ensuring its effectiveness, optimizing your return on investment, and adapting to the ever-changing business environment. Here’s how to go about it: Set Clear KPIs: Use Analytics Tools: Schedule Regular Check-ins: Document Results: Conduct Surveys and Get Feedback: Compare Against Benchmarks: Adjust in Real-time: Cost-effectiveness […]

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Aug

By Will Gould Best Practices, Marketing, Process No Comments

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

Creating an action plan is a crucial step in executing your marketing strategy. An action plan outlines the specific steps, tasks, and resources required to implement the strategy and achieve your marketing objectives. Here’s a step-by-step guide to help you create an action plan: Clarify Your Objectives: Break Down the Objectives: Assign Responsibilities: Set Deadlines: […]

By Will Gould Best Practices, Marketing, Process, strategy No Comments

How To Determine an Appropriate Marketing Budget For Your Business

Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals, and the stage of your business (startup, growth, maturity, etc.). Here’s a step-by-step guide to help you […]

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Aug

By Will Gould Marketing, Process, strategy No Comments

How To Determine Your Marketing Mix (7Ps)

The Marketing Mix, often referred to as the 7Ps, is a set of controllable marketing tools that a company uses to create a desired response in a target market. The seven elements are Product, Price, Place, Promotion, People, Process, and Physical Evidence. Determining the optimal mix is essential for successfully marketing products and services. Here’s […]

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Aug

By Will Gould Fractional CMO, Marketing, Process, strategy No Comments

What is a Unique Selling Proposition (USP) and How To Create One?

A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your product or service over others. Here’s how you can create a USP: Understand Your Target Audience: […]

By Will Gould Fractional CMO, Marketing, Process No Comments

How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

How To Evaluate, Measure, and Improve Your Marketing Operations

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

How To Determine an Appropriate Marketing Budget For Your Business

How To Determine Your Marketing Mix (7Ps)

What is a Unique Selling Proposition (USP) and How To Create One?

How To Define Your Marketing Objectives

Will Gould

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