Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You) The Siren Song of Vanity Metrics “What if I told you your ‘successful’ campaign is actually failing?” We’ve all been there: A 20% click-through rate on ads. A 50% email open rate....
The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to...
Most revenue operations don’t stall because an idea was bad or execution was poor. They fail because everything took too long. The meeting to plan the meeting. The extra layer of approval. The “quick” Slack convo that turns into a weeklong debate. The fourth...
Lately, I’ve been having deep dives into finances with my strategy clients — specifically around marketing budgets. Most of them understand that marketing is necessary, but the big questions are always the same: When should I start spending? And how much is enough?...
Tech startups are built on innovation, speed, and ambition. But when it comes to marketing, many startups hit a wall. How do you scale your marketing efforts, build a strong brand, and drive growth—all while staying within a tight budget? Enter the Fractional CMO: a...
Marketing is a wild, ever-evolving beast, isn’t it? Just when you think you’ve caught up with the latest trends, the game changes again—new tech, new platforms, new rules. And in the world of PPC (pay-per-click) marketing, 2025 isn’t just another year on the calendar;...
