When your business growth stalls, it’s rarely a mystery—it’s a measurement problem. Metrics are the early warning signs, the flashing dashboard lights, and the roadmap forward. Without them, you’re guessing in the dark. With them, you’re diagnosing the real...
The Silent Revenue Crisis You’re pouring money into ads, but the leads are… meh. Your funnel feels like a leaky bucket—clicks cost more, conversions dwindle, and the wrong people keep showing up. You know your messaging is stale. You know your offer needs a pivot. But...
Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You) The Siren Song of Vanity Metrics “What if I told you your ‘successful’ campaign is actually failing?” We’ve all been there: A 20% click-through rate on ads. A 50% email open rate....
The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to...
Most revenue operations don’t stall because an idea was bad or execution was poor. They fail because everything took too long. The meeting to plan the meeting. The extra layer of approval. The “quick” Slack convo that turns into a weeklong debate. The fourth...
Lately, I’ve been having deep dives into finances with my strategy clients — specifically around marketing budgets. Most of them understand that marketing is necessary, but the big questions are always the same: When should I start spending? And how much is enough?...
