by Will Gould | Oct 20, 2019 | Marketing, strategy
I Am The Second of Seven Children Seven high-strung, over-achieving, raging harpies that still, even today in middle-age, demand a disproportionate share of any conversation or attention in any group setting. It was no surprise that my parents would haggardly drag...
by Will Gould | Oct 13, 2019 | SoapBox
I’m pretty sure it all began with the TV remote control—the first device that made it possible for us to do so much without lifting our now oversized asses out of the Lazyboy. The TV remote, the microwave oven, the Internet, and fast food. Oh, the fast food....
by Will Gould | May 13, 2018 | Analytics, strategy
“Half of the money I spend on advertising is wasted. The trouble is I don’t know which half.” – John Wannamaker Over the past seven years, an avalanche of advertising dollars has been redirected from traditional media channels to digital or online media....
