A mission statement is a short and simple description of an organization’s purpose.
Mission Statements- Hang on. What Does This Mean?
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strategy
What Do You Think of Our Ad Campaign?
It was 10:45 pm on a Thursday evening. A COO of a medical device company stopped by our offices seven hours ago for a drink and conversation. One drink had become many and rapidly consumed finger foods became an ordered-in meal. As the evening waxed long and the pace...
Marketing Has Become One Giant “Choose Your Own Adventure Exercise
I Am The Second of Seven Children Seven high-strung, over-achieving, raging harpies that still, even today in middle-age, demand a disproportionate share of any conversation or attention in any group setting. It was no surprise that my parents would haggardly drag...
Lies, Damn Lies, & Attribution Analytics
“Half of the money I spend on advertising is wasted. The trouble is I don’t know which half.” - John Wannamaker Over the past seven years, an avalanche of advertising dollars has been redirected from traditional media channels to digital or online media. One of...
