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What is a Unique Selling Proposition (USP) and How To Create One?
A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values…
Mission Statements- Hang on. What Does This Mean?
A mission statement is a short and simple description of an organization’s purpose.
What Do You Think of Our Ad Campaign?
It was 10:45 pm on a Thursday evening. A COO of a medical device company stopped by…
Marketing Has Become One Giant “Choose Your Own Adventure Exercise
I Am The Second of Seven Children Seven high-strung, over-achieving, raging harpies that still, even today in…