strategy

How To Determine an Appropriate Marketing Budget For Your Business

Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals, and the stage of your business (startup, growth, maturity, etc.). Here’s a step-by-step guide to help you […]
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What is a Unique Selling Proposition (USP) and How To Create One?

A Unique Selling Proposition (USP) is a statement or framework that communicates the unique benefits or values your product or service offers compared to competitors. The USP distinguishes your offering in the market, addressing why customers should choose your product or service over others. Here’s how you can create a USP: Understand Your Target Audience: […]
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Will Gould

WRGould & Associates, f-CMO

Works with CEOs at midmarket and SMB B2B and DTC companies to accelerate growth and scale-up to their full potential.

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