What Does an AI Transition Strategist Do? (And Why Your Company Needs One) An AI Transition Strategist ensures your team adopts artificial intelligence effectively, without stalling momentum or losing performance. Unlike traditional change managers, they focus on the...
The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to...
Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals,...
The Marketing Mix, often referred to as the 7Ps, is a set of controllable marketing tools that a company uses to create a desired response in a target market. The seven elements are Product, Price, Place, Promotion, People, Process, and Physical Evidence. Determining...
