Artificial Intelligence (AI) is not just a buzzword; it represents one of the most significant technological events of our time. As businesses navigate the complexities of an increasingly digital landscape, the effective harnessing of AI becomes a defining factor for...
Marketing
Marketing for Industry Experts: How to Speak Your Client’s Language
Have you ever noticed that mastering a skill can sometimes make you worse at marketing it? It sounds counterintuitive, but it’s true! After years of working with clients, I’ve come to understand the reasons behind this paradox, and I’d like to share some insights with...
The #1 Way to Waste Your Marketing Budget: Trying to Change Customer Habits
Advertising can be a powerful tool—there’s no denying that. It has the ability to drive awareness, influence consumer behavior, and ultimately grow your business. But as powerful as it can be, advertising is also incredibly easy to get wrong. One wrong move can turn a...
Building a Community in the Attention Economy: Why It’s Hard but Worth It
In today's world, where information constantly competes for our focus, building a community is more challenging than ever. We live in what's known as the "attention economy," where every business, influencer, and content creator is jostling for an audience's...