7 Signs Your Business Is Ready for AI Integration AI integration embeds artificial intelligence tools into business operations to enhance efficiency, personalization, and scalability. When rising customer expectations collide with competitors deploying AI chatbots for...
Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of using ROI as a sole indicator of marketing success. This article will explore why ROI can be misleading, alternative metrics to consider, and how to reframe your marketing performance evaluation.
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