Best Practices

By Will Gould Best Practices, Marketing, Process, strategy No Comments

How To Determine an Appropriate Marketing Budget For Your Business

Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals, and the stage of your business (startup, growth, maturity, etc.). Here’s a step-by-step guide to help you […]

a woman sitting at a table with a laptop and a cup of coffee

Aug

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing Strategy: What It Is and How to Create One

What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead. […]

Jun

By Will Gould Best Practices, business No Comments

Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of using ROI as a sole indicator of marketing success. This article will explore why ROI can be misleading, alternative metrics to consider, and how to reframe your marketing performance evaluation.

Profits Getting Squeezed? Here's how to raise Prices

Nov

By Will Gould Best Practices, Fractional CMO No Comments

Profits Getting Squeezed? Consider Raising Your Prices – Here’s How To Do It.

When profitability suffers, the first step is often to lower company costs. Applying lean process improvement can ensure that tasks and workflows are both efficient and effective, which can have enduring positive effects on the bottom line.

Jul

By Will Gould Best Practices, Creative, Marketing No Comments

The Value of Creativity In Digital Marketing Campaigns

As more and more brands push their content into the social streams, the need to stand out has become paramount to campaign success and, ultimately, brand survival. Creativity plays an essential role in stopping the scroll, making an impact, and inspiring potential customers to engage.

Jan

By Will Gould Best Practices No Comments

Patience is a Virtue I Don’t Have Time For: marketing for falling attention spans

I was recently standing on the top of Half Dome in Yosemite. And, I felt like crap. Six hours of Nature’s version of the stair-stepper and I realized that my favorite outdoor activity was hurrying back home to sit in my chair. “Give me another five minutes,” I wheezed. My 18 year old daughter rolled […]

How To Determine an Appropriate Marketing Budget For Your Business

Marketing Strategy: What It Is and How to Create One

Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Profits Getting Squeezed? Consider Raising Your Prices – Here’s How To Do It.

The Value of Creativity In Digital Marketing Campaigns

Patience is a Virtue I Don’t Have Time For: marketing for falling attention spans

Will Gould

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