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You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth

You Are Not the Consumer: Why Executive Opinions Are the Worst Metric for Customer Truth

by Will | Apr 22, 2025 | Analytics, Best Practices, Business Consulting, strategy

The Delusion of Expertise Picture this: A CEO slams their fist on the boardroom table. “This ad is genius,” they declare. “It’s bold, disruptive—it’ll go viral!” Six months later, the campaign flops. Customers are confused. Sales flatline. The team scrambles to...

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