What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and...
A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department,...
Is a Fractional CMO Right for Your Business? When your orgnaization is growing rapidly, sometimes your marketing needs don’t scale uniformly. You may need specialized marketing and strategy services to help you transition through different stages of growth. Most...
