Marketing

By Will Gould Fractional CMO, Marketing, Process No Comments

How To Define Your Marketing Objectives

Marketing objectives are clear, quantifiable goals that give direction to a company’s marketing efforts. Well-defined marketing objectives can help guide strategy, measure performance, and ensure that the marketing efforts align with the overall business goals. Here’s how to define marketing objectives: Align with Business Goals: Before setting any marketing objectives, you need to understand the […]

a woman sitting at a table with a laptop and a cup of coffee

Aug

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing Strategy: What It Is and How to Create One

What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead. […]

Aug

By Will Gould Fractional CMO, Marketing, Process No Comments

How to Perform a SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. This method is particularly useful when trying to make decisions about the future course of action, whether for a company, department, team, or individual project. Here’s a step-by-step guide to performing a SWOT analysis: Preparation: Draw the […]

a person's finger is pointing at a block with arrows pointing up

Aug

By Will Gould Fractional CMO, Marketing No Comments

How To Know If You Need A Fractional CMO

Is a Fractional CMO Right for Your Business? When your orgnaization is growing rapidly, sometimes your marketing needs don’t scale uniformly. You may need specialized marketing and strategy services to help you transition through different stages of growth. Most companies have had to choose between options that were less than ideal or that didn’t fit […]

a man in a suit is standing on a ladder with a rocket on it

Jul

By Will Gould Marketing, strategy No Comments

Mission Statements- Hang on. What Does This Mean?

A mission statement is a short and simple description of an organization’s purpose.

Jul

By Will Gould Best Practices, Creative, Marketing No Comments

The Value of Creativity In Digital Marketing Campaigns

As more and more brands push their content into the social streams, the need to stand out has become paramount to campaign success and, ultimately, brand survival. Creativity plays an essential role in stopping the scroll, making an impact, and inspiring potential customers to engage.

How To Define Your Marketing Objectives

Marketing Strategy: What It Is and How to Create One

How to Perform a SWOT Analysis

How To Know If You Need A Fractional CMO

Mission Statements- Hang on. What Does This Mean?

The Value of Creativity In Digital Marketing Campaigns

Will Gould

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