Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You)
Why We’re Obsessed with ‘Why?’ (And Why Your Marketing Metrics Are Lying to You) The Siren Song of Vanity Metrics “What if I told you your ‘successful’ campaign is actually failing?” We’ve all been there: A 20% click-through rate on ads. A 50% email open rate. Thousands of social media likes. But here’s the uncomfortable […]
