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Marketing Automation Looks Tempting—Here’s What You Need in Place First
If you’re running a business, chances are you’ve dreamt about automating your marketing operations. Imagine the time…
What Should Be in Your Brand Messaging Plan? Ditch the Fluff and Focus on What Really Matters
Introduction: Why Most Brand Plans Miss the Mark Here’s the truth about most brand plans: they’re filled…
Rebrand the Problem, Not the Company: How Reframing the Problem Drives Growth
Why Companies Rush to Rebrand Companies often reach for the “rebrand” button the moment growth plateaus, as…
The Secret Behind Coke’s Triumph Over Pepsi: It’s All in the Branding
Here is the rest of the Coke Pepsi story that you don't know. Now, year after year,…