If you’re running a business, chances are you've dreamt about automating your marketing operations. Imagine the time you’d save, the efficiency you’d gain. And sure, automation has a lot to offer. But before jumping into automation, there’s some crucial groundwork you...
Introduction: Why Most Brand Plans Miss the Mark Here’s the truth about most brand plans: they’re filled with way too much detail. It’s like writing a 100-page manual on how to make a sandwich. Sure, you could document every condiment and sandwich style known to man,...
Why Companies Rush to Rebrand Companies often reach for the "rebrand" button the moment growth plateaus, as if a new logo or tagline could be a silver bullet. The instinct isn’t surprising; our business culture tends to idolize reinvention. But here’s the kicker:...
Here is the rest of the Coke Pepsi story that you don’t know. Now, year after year, Pepsi and blind taste tests beat Coke by 2 to 1 margins, over and over again. This going all the way back to the 1970s. People liked the taste of Pepsi better. So, in 1985, Coke rebuilt its formula. And Coke, wanting to ensure a successful product, did massive testing, blind testing.
