Best Practices

Oct

By Will Gould Best Practices, Fractional CMO No Comments

8 Tough Lessons From My Time as a Fractional CMO

As a Fractional CMO, I’ve had the pleasure (and sometimes the headache) of stepping into various businesses and helping them identify the real reasons their marketing isn’t working. And let me tell you, it’s never as simple as a bad campaign or a lackluster website. The truth is, most CEOs and business owners don’t realize […]

Oct

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing for Industry Experts: How to Speak Your Client’s Language

Have you ever noticed that mastering a skill can sometimes make you worse at marketing it? It sounds counterintuitive, but it’s true! After years of working with clients, I’ve come to understand the reasons behind this paradox, and I’d like to share some insights with you. A Chef’s Dilemma Let’s explore this concept through a […]

Oct

By Will Gould Best Practices, Marketing No Comments

Why Referrals Matter and How to Use Them for Business Growth

You’ve probably heard it before: referrals are your most powerful marketing tool. But have you ever stopped to think about why? When a friend or colleague refers your product or service, they’re not just recommending it—they’re vouching for you. And that, my friend, is pure marketing gold. In this blog post, we’ll dig into why […]

Aug

By Will Gould Best Practices No Comments

Ever Wondered Why Some Ads Stick With You? The secret lies in emotion.

Emotion is the ultimate marketing cheat code. We talk a lot about emotion in marketing, but how do you effectively tap into it? When I mention “emotion,” I’m not just talking about bringing people to tears or highlighting the emotional benefits of your product. It’s about making people feel something as they experience your message […]

businessman holding a globe with icons on it

Sep

By Will Gould Best Practices, Fractional CMO, Marketing, Process No Comments

How To Evaluate, Measure, and Improve Your Marketing Operations

Monitoring, evaluating, and improving your marketing action plan is essential for ensuring its effectiveness, optimizing your return on investment, and adapting to the ever-changing business environment. Here’s how to go about it: Set Clear KPIs: Use Analytics Tools: Schedule Regular Check-ins: Document Results: Conduct Surveys and Get Feedback: Compare Against Benchmarks: Adjust in Real-time: Cost-effectiveness […]

goa tourism, goa tourism, goa tourism, goa tourism, goa tourism

Aug

By Will Gould Best Practices, Marketing, Process No Comments

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

Creating an action plan is a crucial step in executing your marketing strategy. An action plan outlines the specific steps, tasks, and resources required to implement the strategy and achieve your marketing objectives. Here’s a step-by-step guide to help you create an action plan: Clarify Your Objectives: Break Down the Objectives: Assign Responsibilities: Set Deadlines: […]

8 Tough Lessons From My Time as a Fractional CMO

Marketing for Industry Experts: How to Speak Your Client’s Language

Why Referrals Matter and How to Use Them for Business Growth

Ever Wondered Why Some Ads Stick With You? The secret lies in emotion.

How To Evaluate, Measure, and Improve Your Marketing Operations

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

Will Gould

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