Best Practices

Aug

By Will Gould Best Practices No Comments

Ever Wondered Why Some Ads Stick With You? The secret lies in emotion.

Emotion is the ultimate marketing cheat code. We talk a lot about emotion in marketing, but how do you effectively tap into it? When I mention “emotion,” I’m not just talking about bringing people to tears or highlighting the emotional benefits of your product. It’s about making people feel something as they experience your message […]

businessman holding a globe with icons on it

Sep

By Will Gould Best Practices, Fractional CMO, Marketing, Process No Comments

How To Evaluate, Measure, and Improve Your Marketing Operations

Monitoring, evaluating, and improving your marketing action plan is essential for ensuring its effectiveness, optimizing your return on investment, and adapting to the ever-changing business environment. Here’s how to go about it: Set Clear KPIs: Use Analytics Tools: Schedule Regular Check-ins: Document Results: Conduct Surveys and Get Feedback: Compare Against Benchmarks: Adjust in Real-time: Cost-effectiveness […]

goa tourism, goa tourism, goa tourism, goa tourism, goa tourism

Aug

By Will Gould Best Practices, Marketing, Process No Comments

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

Creating an action plan is a crucial step in executing your marketing strategy. An action plan outlines the specific steps, tasks, and resources required to implement the strategy and achieve your marketing objectives. Here’s a step-by-step guide to help you create an action plan: Clarify Your Objectives: Break Down the Objectives: Assign Responsibilities: Set Deadlines: […]

By Will Gould Best Practices, Marketing, Process, strategy No Comments

How To Determine an Appropriate Marketing Budget For Your Business

Determining an appropriate marketing budget is crucial for ensuring that your marketing efforts are both effective and sustainable. The right budget will depend on various factors, including the nature of your business, the competitive landscape, your business goals, and the stage of your business (startup, growth, maturity, etc.). Here’s a step-by-step guide to help you […]

a woman sitting at a table with a laptop and a cup of coffee

Aug

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Marketing Strategy: What It Is and How to Create One

What is a marketing strategy? A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead. […]

Jun

By Will Gould Best Practices, business No Comments

Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Return on Investment (ROI) is a well-known metric used to evaluate the efficiency of marketing activities. However, in recent years, marketers and business professionals have begun questioning the effectiveness of using ROI as a sole indicator of marketing success. This article will explore why ROI can be misleading, alternative metrics to consider, and how to reframe your marketing performance evaluation.

Ever Wondered Why Some Ads Stick With You? The secret lies in emotion.

How To Evaluate, Measure, and Improve Your Marketing Operations

You’ve Created Your Marketing Plan. It’s Time To Put It Into Action.

How To Determine an Appropriate Marketing Budget For Your Business

Marketing Strategy: What It Is and How to Create One

Rethinking ROI: Why it’s a Misleading Indicator of Marketing Success

Will Gould

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