Have Any Questions?
415-741-0714
We know it's a challenge to achieve scalable growth while keeping expenses low.
Aligning your revenue, marketing and sales operations is crucial, but it’s impossible without a unified strategy that’s tailored to your business needs. With WRGould & Associates, you gain a comprehensive partner who identifies the right market opportunities for your success and equips your marketing and sales teams with the strategies and tools they need to excel.
Less Than 11% of Companies have an end-to-end revenue operations plan that spans marketing, sales, and client services departments.
The flawed yet common knee-jerk reactions for improving revenue and scaling growth
Hire a new dept head
New department leadership is only one piece of the puzzle
Hire an agency
Offloading the execution of core business operations to others doesn't scale
Purchase a tool
Tools require strategy tactical plans and are just support pieces
Hire more reps
Existing reps should be maximized first (maximized = 50% or more of their time focused on selling)
the language of business
Transforming Sales and Marketing Into a Unified Revenue Operations Powerhouse
As your business evolves, integrating sales, marketing, customer success, finance, and operations through Revenue Operations (RevOps) is crucial for growth. Shifting from siloed departments to a unified RevOps model streamlines revenue processes, enhances collaboration, and drives data-driven decisions.
Demand & Lead Generation
- Audience Strategy
- Distribution Strategy
- Paid Social & Paid Search
- List Item
- Tradeshows & Events
- Direct Mail
- Social Media
- SEO
- Online Reputation
- Influencer Management
- Analyst & BI Reporting
- Digital Footprint
By creating greater interest in your product or service, you can capture qualified leads and nurture them through the sales funnel, converting them into paying customers. These processes help identify and engage your target audience, which is key to driving business growth and increasing revenue.
Creative Development
- Content Strategy
- Competitive Research
- Storyboarding
- Design
- Copywriting
- Video Production
- Animation Services
- Wireframing
- Prototypes
- Web Development
- A/B Testing
In a crowded landscape, memorable marketing is more essential than perhaps ever before. Whether you’re a not-for-profit organization or selling retail products, creative marketing can help you grow brand recognition and recall. Fresh and innovative messaging can help you stand out and connect in meaningful ways and benefit your organization in a broader sense too.
Technology
Implementing Integrated Technology Platforms
Building and maintaining an efficient and successful tech stack depends on seamlessly integrating marketing, sales, financial, and operational data. This integration needs to be fluid and interoperable for accurate performance insights.
- Marketing Automation
- CRM Operations
- Analytics
- Performance Dashboards
- Google Search Console
- Google Business Proilfe
- APIs & Integrations
- AI Tools
One-Stop Reporting
Measuring Success & Scaling
With the RevOps (marketing, sales, and technology) foundations established, it's crucial to measure success using key performance indicators (KPIs) that accurately reflect the health of your revenue operations. Below are my recommended KPIs for each department within a RevOps structure:
- Cost per SAL (Sales Accepted Lead)
- Blended Cost per SAL (Core metric)
- Sales Lead to Sales Qualified Lead (SAL to SQL) conversion rate (%)
- SQL to Opportunity conversion rate (%)
- Opportunity Close Rate (%)
- Deal Cycle Duration (in days)
- Average Lifetime Value ($)
- Average Lifetime Duration (in months)
- NPS (Net Promoter Score) or Client Satisfaction Score
what we offer
Why Companies Choose WRGould & Associates
Sales, Marketing, and Revenue Partner
30+ Skillsets
Faster Results
main principles to scale faster
Find out exactly where you can close gaps.
Lead Generation
By targeting potential customers, businesses can create more effective advertising strategies that deliver higher conversion rates and improved ROI.
Conversion Operations
Conversion operations in marketing are actions that a user takes in response to a marketing message
Buyer's Journey
A buyer's journey is a marketing concept that describes the steps a customer takes to make a purchase, from the initial recognition of a need to the final purchase.
Digital Footprint
A company's digital footprint is the online presence of a business, including all of its public and private internet-facing assets, content, and activity.
Revenue Operations
Revenue operations is the glue that binds sales, marketing and customer success together.
Do you know where revenue both actual and lost opportunity is leaking out of your operations? Are you losing money in inefficient marketing ad spend? Does low lead quality lead to higher conversion times with lower close rates? Is your technology creating weak buyer journeys?
Let us audit your entire pipeline to show you the areas of improvement that can have the biggest impacts on your bottom line.
testimonials
What People Say About Us
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Oliver Simson
client of company
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”
Mary Grey
Manager
“We know a diverse workforce and an inclusive culture matters to our clients. Through philanthropy and employee volunteerism, we support the diverse communities where our employees live.”