When it comes to justifying the role of a fractional chief marketing officer, the big question from CEOs is, ‘But how can we measure the ROI of our marketing efforts?’ It’s a tough one because they’re asking, ‘Can you justify your existence, your budget, and your...
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The 2025 Revenue Acceleration Framework
Audit, Align, Optimize: A Proven System to Close Gaps, Deploy Smarter Tools, and Scale Marketing ROI
