I write for several publications in consultancy industries. I address the constantly shifting trends in marketing and information consumption and distill the most compelling and timely techniques in social media, niche messaging, brand and reputation management, and client engagement.
Will is a 15 year veteran in the financial service industry author, speaker, and consultant at ConstantPLAN, LLC. He regularly shares his media & marketing ideas, concepts, and expertise with professionals whose personal name and reputation is their brand. He provides workshops to local offices of professionals and keynotes at industry conferences.
I present keynotes around the country for industry events and corporate conferences. Each keynote address can be tailored to address the specific challenges found in a particular industry. My style is high energy, humorous, and provide actionable presentations that provide significant take-aways.
I teach The ConstantPLAN™ Solution which solves the unique media and marketing challenges facing individuals who work in industries whose product is their professional advice. For a full explanation of the ConstantPLAN Cosultion please visit the The ConstantPLAN™ website.
My Brand is The Business
William published the book, “My Brand is The Business” in the spring of 2009. The revised 3rd edition is due out in October of 2015. The book reveals secrets for individuals who are competing in a complex and ever-shrinking world where niche, expert-level advice is the price of admission into any industry and targeted distribution of that message the only way to success. Discover how professionals in the advice business are leveraging the newest methodologies of lead generation, client engagement, and business success.