Why WRG&A
Discover the hidden revenue in your business today and turn it into massive profits. Let us show you how we generate new opportunities and greater sales without increasing your marketing or advertising budgets.
Our only goal: help you reach yours
To scale your company, you need a f-CMO with strategic marketing knowledge who can also roll up their sleeves to get the job done. With a CMO-as-a-service, our fractional CMO becomes an extension of your company as they bring along expertise and knowledge backed by a proven B2B & DTC marketing playbooks and WRGA methodology.
Our approach enables the development and execution of a comprehensive marketing strategy, tailored to meet your specific business goals and drive growth effectively.
What can a WRGould & Associates fractional CMO do for you?
A chief marketing officer provides strategic leadership and expertise in guiding marketing strategies to align with overall business objectives. At WRG&A, a fractional chief marketing officer offers a cost-effective solution for strategic marketing leadership, bringing extensive marketing expertise to your company on a part-time, interim, or project basis.
Based on your company stage, your fractional CMO will design and execute a go-to-market strategy that will help your business to achieve your growth goals.
Increase marketing qualified leads (MQLs)
- Plan, launch and test demand generation campaigns through inbound & outbound channels. A fractional CMO provides executive-level guidance to the existing marketing team to optimize campaign outcomes, ensuring that each initiative is aligned with the company’s strategic goals.
- Build a martech infrastructure to attribute, nurture, and retarget prospects in your Marketing funnel to optimize conversion rates.
- Sign up for pipeline goals and generate the right number of high intent leads that fit your company ICP.
Increase customer lifetime
value (LTV)
- Increase customer retention with customer loyalty programs and campaigns.
- Improve product-market fit with client interviews, product roadmap input, and customer success resources.
Adopt best practices in automation and AI
- Personalized Customer Experiences at Scale – AI enables tailored customer journeys based on preferences and behaviors, boosting engagement and conversions at scale.
- Efficient Lead Management and Nurturing – Automation nurtures leads with the right content at the right time, improving sales cycles and maximizing ROI.
- Enhanced Data-Driven Decision Making – AI provides actionable insights on customer trends, optimizing campaign performance and ensuring effective budget use.
- Improved Efficiency and Productivity – Automation frees teams from repetitive tasks, allowing them to focus on strategy and scale efforts efficiently.
Decrease customer
acquisition cost (CAC))
- Diversify and scale your demand gen channels and build a strong inbound go-to-market strategy. Focused marketing strategy leadership is crucial for optimizing your overall approach and cutting back on CAC, ensuring that every marketing dollar contributes to growth.
Test, measure, learn, and optimize. Build the infrastructure to consistently track targets vs. assumptions and decrease CAC.
How does a WRG&A f-CMO integrate into your business?
A f-CMO might be the right choice for you if…
Ready to meet your fractional CMO?
The Family Herrington
Clients Trust WRGould & Associates
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Work With Us!
Eliminate the guesswork of growing your business, and get the results of adding an experienced CMO to your team that will help you increase MQLs, ARPU, and LTV, and reduce CAC.
