For CEOs & Founders

You worry about managing grwoth and growing predictably. Your sales and marketing teams need alignment to deliver a market-validated, scalable go-to-market strategy that delivers predictable revenue growth.

Scale your growth without the overhead

Download our Revenue Operatiohs Playbook – Roadblocks to Scalability: How to stop prospects from taking offramps in your marketing, sales, and revenue operations

Discover where your revenue is leaking out of your models

Update your conversion operations

Define and improve your buyers journeys

Unify your digital footprint for faster revenue operations

Download here

We know it’s a challenge to achieve scalable growth while keeping expenses low.

Aligning your revenue, marketing and sales operations is crucial, but it’s impossible without a unified strategy that’s tailored to your business needs. With WRGould & Associates, you gain a comprehensive partner who identifies the right market opportunities for your success and equips your marketing and sales teams with the strategies and tools they need to excel.

We’ve done It before

We have worked with B2B & DTC companies of all shapes and sizes, and bring with us not only our own knowledge and experience but that of our entire CMO and specialist team.

Get on the path to growth

Hiring and onboarding your own CMO is an expensive and time-consuming process, but without their knowledge and experience your marketing won’t have the guidance it needs to find the right path to growth.

Full pipeline in 100 days

Eliminate the guesswork of growing your business, and get the results of adding an experienced CMO to your team that will help you increase MQLs, ARPU, and LTV, and reduce CAC.

For a fraction of the price

our f-CMO service is a cost-effective solution bringing extensive marketing expertise to your company on a part-time, interim, or project basis.

Audit & Assessment

Get a 115-point assessment of your marketing function, including a 90-day tactical roadmap, led by our team of marketing specialists.

Plan & Execution

Weguide you through the essentials of building out a GTM strategy tailored to your companies needs.

Launch & Scale

Get guidance and execution leadership on what campaigns to launch next, best practices to make the best use of your marketing budget.

Our approach

Transforming Sales and Marketing Into a Unified Revenue Operations Powerhouse

As your business evolves, integrating sales, marketing, customer success, finance, and operations through Revenue Operations (RevOps) is crucial for growth. Shifting from siloed departments to a unified RevOps model streamlines revenue processes, enhances collaboration, and drives data-driven decisions.

Increase marketing qualified leads (MQLs)

Plan, launch and test demand generation campaigns through inbound & outbound channels. A fractional CMO provides executive-level guidance to the existing marketing team to optimize campaign outcomes, ensuring that each initiative is aligned with the company's strategic goals.

Increase customer lifetime value (CLTV)

Increase customer retention with customer loyalty programs and campaigns. Improve product-market fit with client interviews, product roadmap input, and customer success resources.

Decrease customer acquisition cost (CAC)

Diversify and scale your demand gen channels and build a strong inbound go-to-market strategy. Focused marketing strategy leadership is crucial for optimizing your overall approach and cutting back on CAC, ensuring that every marketing dollar contributes to growth. Test, measure, learn, and optimize. Build the infrastructure to consistently track targets vs. assumptions and decrease CAC.

how it works?

How OUR FRACTIONAL CMO PROCESS Works

Marketing SHOULD have an impact on business growth. This only happens with a highly structured approach to marketing anchored in strategy and diligent modernizing of best practices. Below are areas where we build and strengthen our clients’ business development system.

Audit operations

We meet customers in set place to discuss the details about needs and demands before proposing a plan.

Strategic Plan

Our experts come up with all kinds of ideas and initiatives for delivering the best solutions for IT services chosen.

Implementation

After agreeing on the ideas and plans, we will conduct as scheduled and give comments on the results.

Nail & Scale

Once the final plan is approved, everything will be conducted according to the agreed contract.

Lets work together!

Frequently Asked Questions

Some frequently asked questions about the service that you may have questions about

How is a fractional CMO different than a traditional marketing agency?

A fractional Chief Marketing Officer is an experienced marketing executive with a proven track record for growing companies but doesn’t require the overhead of a full-time CMO salary and benefits package.

For a fraction of the cost, a fractional CMO gives your business access to top-level expertise without the fixed cost of an annual six-figure salary. It’s a scalable marketing leadership that is right-sized for your budget and business stage.

How is a fractional CMO different than a traditional marketing agency?

A fractional CMO is a marketing strategist who provides strategic guidance and tactical execution as needed or part-time. This stands in contrast to a traditional marketing agency, which typically requires a long-term commitment and may offer more comprehensive services such as website design, graphic design, and public relations.

When should your company look for a fractional CMO?

A fractional CMO is a great option for companies that need experienced marketing guidance without the full-time commitment or cost. If your company has limited resources, hiring a fractional CMO on an as-needed basis can be beneficial because it gives you access to the right expertise and advice at an affordable rate.

What does a fractional CMO do?

A fractional CMO, also known as a virtual or part-time CMO, is an experienced marketing executive who provides strategic and tactical brand leadership on an interim basis. A fractional CMO will help you create a strategy for short-term success while keeping your long-term goals in mind.

What are the benefits of working with a fractional CMO?

Many organizations struggle to find their marketing voice, often making costly mistakes. They either chase short-term results that undermine long-term credibility or commit to expensive hires that strain future planning. That’s where WRGould & Associates comes in with a game-changing solution. By hiring a fractional CMO, you gain access to decades of expertise—at a cost-effective rate and flexible terms. It’s a wise investment that benefits your business now and in the future, without compromising your long-term goals. In fact, you may discover that a fractional CMO helps you reach those goals sooner than expected.

Do we work with your in-house team?

We align closely and regularly with your in-house marketing team to ensure that marketing initiatives are closely connected to the company's growth goals and revenue results. This collaboration fosters a seamless integration of strategic marketing leadership with the existing team's efforts, building on the marketing activities that are already working, introducing new approaches and channels, and confirming that your marketing strategy is cohesive and well-executed.

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