A fractional CMO is a marketing strategist who provides strategic guidance and tactical execution as needed or part-time. This stands in contrast to a traditional marketing agency, which typically requires a long-term commitment and may offer more comprehensive services such as website design, graphic design, and public relations.

A fractional CMO is a great option for companies that need experienced marketing guidance without the full-time commitment or cost. If your company has limited resources, hiring a fractional CMO on an as-needed basis can be beneficial because it gives you access to the right expertise and advice at an affordable rate.

A fractional CMO, also known as a virtual or part-time CMO, is an experienced marketing executive who provides strategic and tactical brand leadership on an interim basis. A fractional CMO will help you create a strategy for short-term success while keeping your long-term goals in mind.

Many organizations struggle to find their marketing voice, often making costly mistakes. They either chase short-term results that undermine long-term credibility or commit to expensive hires that strain future planning. That’s where WRGould & Associates comes in with a game-changing solution. By hiring a fractional CMO, you gain access to decades of expertise—at a cost-effective rate and flexible terms. It’s a wise investment that benefits your business now and in the future, without compromising your long-term goals. In fact, you may discover that a fractional CMO helps you reach those goals sooner than expected.

We align closely and regularly with your in-house marketing team to ensure that marketing initiatives are closely connected to the company's growth goals and revenue results. This collaboration fosters a seamless integration of strategic marketing leadership with the existing team's efforts, building on the marketing activities that are already working, introducing new approaches and channels, and confirming that your marketing strategy is cohesive and well-executed.