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indiana jones and the last crusade

The Guy in The Cheap Seats

“Indiana Jones is irrelevant to the story.” “What?!” I gasped with fearful indignation. “Yeah, If you remove Indiana Jones from the story’s plot, the Nazis would have found the ark, taken it to the island, opened the lid, and all died. Just how the movie ended. He’s totally irrelevant.”
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The Stories We Tell

My oldest daughter is about to graduate from UC Davis. She is a beautiful artist despite the economics degree she will receive in June.  As a very young girl, the artistic process dogged her a bit. A particular dragon she had repeatedly been drawing saw iteration after iteration rejected, balled up, and thrown across the […]
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a yellow sign with the words tough decisions ahead

The Hard Part About Decisions

The fall of the Berlin Wall, which occurred in 1989, is one of the most important moments of the 20th century. It also happened by accident, because of a faulty decision. Guenter Schabowski, a spokesman for the East German Politburo, was hosting a press conference about the possibilities of East Germany allowing travel through the […]
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be bold or italian never regular

Fortune Follows The Bold

If you believe the experts, we’re are in the worst crisis in the history of crises. That sounds gloomy — and it is. Your thumbs push story after story through your feeds of the world doing its best to hop into the flaming dumpster behind a taco bell. You long to curl up in bed […]
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there are eggs in a pile of bricks with the quote there are no old saying among scientific guys

It’s Time To Break Some Eggs

On a rainy Sunday afternoon last week, we turned on a YouTube fireplace and enjoyed the digital crackling fire here in Southern California (that’s how we do fires here). During a commercial break, I watched an ad for a dating app called Hinge.   Their tagline: The dating app designed to be deleted. Bold. Our purpose as human beings […]
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Will Gould

WRGould & Associates, f-CMO

Works with CEOs at midmarket and SMB B2B and DTC companies to accelerate growth and scale-up to their full potential.

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