News & Articles

Profits Getting Squeezed? Here's how to raise Prices

Nov

By Will Gould Best Practices, Fractional CMO No Comments

Profits Getting Squeezed? Consider Raising Your Prices – Here’s How To Do It.

When profitability suffers, the first step is often to lower company costs. Applying lean process improvement can ensure that tasks and workflows are both efficient and effective, which can have enduring positive effects on the bottom line.

a man in a suit is standing on a ladder with a rocket on it

Jul

By Will Gould Marketing, strategy No Comments

Mission Statements- Hang on. What Does This Mean?

A mission statement is a short and simple description of an organization’s purpose.

socially awkward penguin - connect with me on linkedin sales pitch by private message 5

Jul

By Will Gould SoapBox No Comments

What is The Value of a Connection on Linkedin?

I was speaking at a genetics conference a couple of years ago. After the last panel discussion broke for the day, I stood chatting with a few people about our agency’s marketing history within the genetics space. I politely shared a few generic details, not wanting to dominate the conversation. Still, I noticed that one […]

Jul

By Will Gould Best Practices, Creative, Marketing No Comments

The Value of Creativity In Digital Marketing Campaigns

As more and more brands push their content into the social streams, the need to stand out has become paramount to campaign success and, ultimately, brand survival. Creativity plays an essential role in stopping the scroll, making an impact, and inspiring potential customers to engage.

welcome change as long as nothing is altered or different

Jul

By Will Gould SoapBox No Comments

Take a Risk or Lose The Chance

Change is No Picnic Making a change is difficult. Tiptoeing into the shallow end of change and hoping for a positive outcome never works. To be successful, one often has to commit, run at the cliff, and jump out as far as possible. “Let’s see how this goes.” When trying something new, I’ve found that […]

a man is holding a red cube in front of his computer

Jul

By Will Gould Marketing No Comments

Hiring a Creative for Your Team: Four Rules for Great Outcomes

Innovation is valuable to all companies and critical for long-term success. At the root of innovation lies creativity. Hiring for a marketing department or a creative agency comes with unique challenges. Creative types frequently are a different type of hire. They are often less concerned with profitability, less rooted in executing the business end of […]

Profits Getting Squeezed? Consider Raising Your Prices – Here’s How To Do It.

Mission Statements- Hang on. What Does This Mean?

What is The Value of a Connection on Linkedin?

The Value of Creativity In Digital Marketing Campaigns

Take a Risk or Lose The Chance

Hiring a Creative for Your Team: Four Rules for Great Outcomes

Will Gould

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