Best Practices

Oct

By Will Gould Best Practices, Branding, Marketing No Comments

Marketing Automation Looks Tempting—Here’s What You Need in Place First

If you’re running a business, chances are you’ve dreamt about automating your marketing operations. Imagine the time you’d save, the efficiency you’d gain. And sure, automation has a lot to offer. But before jumping into automation, there’s some crucial groundwork you need to lay down. Automation is a powerful tool, but it’s not a cure-all. […]

Oct

By Will Gould Best Practices, Fractional CMO, Marketing No Comments

Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

Why Emotion-Driven Marketing Works If you’ve ever come across a sales page that just clicks—like it knows exactly what you’re thinking—then you’ve experienced the power of emotionally driven marketing. It’s the kind of messaging that goes beyond a list of features or benefits and taps into what matters to the reader right now. But here’s […]

Oct

By Will Gould Best Practices, Marketing No Comments

Why Market Segmentation Matters (and How to Get It Right)

In today’s crowded market, every dollar and every minute counts. For business owners wearing multiple hats, market segmentation isn’t just another marketing tactic; it’s a powerful way to maximize every resource. Think of segmentation as zooming in on the most valuable parts of your market. It’s like slicing a pie to give each group the […]

Oct

By Will Gould Best Practices, Branding No Comments

Rebrand the Problem, Not the Company: How Reframing the Problem Drives Growth

Why Companies Rush to Rebrand Companies often reach for the “rebrand” button the moment growth plateaus, as if a new logo or tagline could be a silver bullet. The instinct isn’t surprising; our business culture tends to idolize reinvention. But here’s the kicker: while rebranding can sometimes help, it’s usually not the visual facelift that […]

Oct

By Will Gould Best Practices, Fractional CMO No Comments

The Top 5 Pricing Mistakes That Are Stifling Your Ability to Scale—and How to Avoid Them

Let’s talk pricing—the sneaky, invisible thread that pulls at the fabric of your business, slowly unraveling it if you’re not paying attention. I’ve seen many businesses, from eager startups to established SMBs, fall into the same pricing traps. Heck, I’ve fallen into some myself. You might think, “Set a price, sell a product, simple, right?” […]

Oct

By Will Gould Best Practices, Fractional CMO No Comments

8 Tough Lessons From My Time as a Fractional CMO

As a Fractional CMO, I’ve had the pleasure (and sometimes the headache) of stepping into various businesses and helping them identify the real reasons their marketing isn’t working. And let me tell you, it’s never as simple as a bad campaign or a lackluster website. The truth is, most CEOs and business owners don’t realize […]

Marketing Automation Looks Tempting—Here’s What You Need in Place First

Emotional Triggers in Marketing: How to Drive Conversions by Tapping into What Your Audience Really Feels

Why Market Segmentation Matters (and How to Get It Right)

Rebrand the Problem, Not the Company: How Reframing the Problem Drives Growth

The Top 5 Pricing Mistakes That Are Stifling Your Ability to Scale—and How to Avoid Them

8 Tough Lessons From My Time as a Fractional CMO

Will Gould

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